Jonathan Scheiman, PhD
Co-founder & Chief Executive Officer

JONATHAN IS A FORMER RESEARCH FELLOW AT THE HARVARD MEDICAL SCHOOL IN THE LABORATORY OF GEORGE CHURCH. HE HAS WORKED ON TRANSFORMATIVE SEQUENCING TECHNOLOGIES AND PROGRAMMABLE CELLULAR ENGINEERING, WITH PUBLICATIONS IN LEADING JOURNALS SUCH AS SCIENCE AND NATURE METHODS. HAVING PLAYED DIVISION I COLLEGE BASKETBALL AT ST. JOHN’S UNIVERSITY AND COACHED INNER CITY PUBLIC HIGH SCHOOL BASKETBALL, ONE OF JONATHAN’S LONG-TERM GOALS IS TO USE SPORTS AS A MEDIUM TO INSPIRE THE NEXT GENERATION OF SCIENTISTS.

George Church, PhD
Co-founder & SCIENCE ADVISOR

GEORGE IS A FOUNDING FATHER OF MODERN DAY GENOMICS, HAVING DEVELOPED TECHNOLOGY THAT HAS TRANSFORMED BIOMEDICINE AND SYNTHETIC BIOLOGY. IN PARTICULAR, GEORGE’S LAB PIONEERED TECHNOLOGY THAT ENABLED THE $1000 HUMAN GENOME. HE IS A PROFESSOR OF GENETICS AT THE HARVARD MEDICAL SCHOOL AND A FOUNDING CORE MEMBER OF THE WYSS INSTITUTE FOR BIOLOGICALLY INSPIRED ENGINEERING. GEORGE HAS CO-FOUNDED OVER 10 BIOTECH COMPANIES AND SERVES ON THE ADVISORY BOARD FOR OVER 50 MORE.

Alex Evans
Co-founder & Head of Athletics

ALEX IS AN EMMY AWARD WINNING PRODUCER FOR HOCK FILMS AND ESPN. Notable documentaries include Celtics/Lakers: Best of Enemies, Dominican dream, Unguarded, and of Miracles and men.. ALEX IS ALSO A FORMER COACH AND HEAD OF BASKETBALL OPERATIONS OF ST. JOHN’S UNIVERSITY, WITH EXPERTISE IN ATHLETE RECRUITMENT AND INTERNATIONAL SPORTS MARKETING.

 

Treasure Neal
CO-FOUNDER & Brand Marketing ADVISOR

Treasure is problem solver and storyteller that thrives in the start-up atmosphere. Equipped with a diverse background within marketing, media, and fashion; and experience ranging from branding, social media, on-premise marketing and account management. Treasure has worked with some of the world’s most recognizable brands including Johnnie Walker, Ketel One, Don Julio, Calvin Klein, Dockers, Reebok, FILA, Tommy Hilfiger and Macintosh Audio Labs. His entrepreneurial spirit sparked when he founded The Ave Magazine, since then his passion for building brands from the ground up led to work in wellness and innovation start-ups like Caeden. In 2012, his brand messaging and social strategy for swimmer, Lia Neal, led to the Olympian being the most researched athlete going into Opening Ceremony week of the London 2012 Games.

Aleksandar Kostic, PhD
CO-FOUNDER & SCIENCE ADVISOR

ALEX IS AN ASSISTANT PROFESSOR IN MICROBIOLOGY AND IMMUNOLOGY AT THE HARVARD MEDICAL SCHOOL, AND AN ASSISTANT INVESTIGATOR AT THE JOSLIN DIABETES CENTER. AN EXPERT IN MICROBIOME COMPUTATIONAL BIOINFORMATICS, ALEX HAS PUBLISHED RESEARCH IN LEADING JOURNALS IDENTIFYING BACTERIA IN THE MICROBIOME THAT PROMOTE CANCER AND DIABETES. FOR HIS WORK, ALEX WAS LISTED IN THE ANNUAL FORBES “30 UNDER 30” FOR HEALTHCARE AND SCIENCE.

Vasco Bridges
CO-FOUNDER & Chief Operating Officer

VASCO HAS A PASSION FOR POSITIVELY IMPACTING HIS COMMUNITY THROUGH ENTREPRENEURSHIP. HIS ROLES HAVE INCLUDED CEO OF A FAMILY-OWNED COMPUTER SOFTWARE COMPANY, EXECUTIVE DIRECTOR FOR GOLDMAN SACHS 10,000 SMALL BUSINESSES, AND STRATEGY & OPERATIONS CONSULTANT AT DELOITTE. HIS BUSINESS ACUMEN AND EXPERIENCE CROSSES MULTIPLE SECTORS INCLUDING FINANCIAL SERVICES, INDUSTRIAL MANUFACTURING, NON-PROFIT, AND GOVERNMENT. VASCO HAS AN MBA FROM UNIVERSITY OF MICHIGAN, AS WELL AS A MA FROM NYU.

 

CAROLINA BARSA
CHIEF GROWTH & INNOVATION OFFICER

Carolina combines her passion for creating purpose-driven brands and an entrepreneurial growth mindset to build beloved brands. She brings strong experience developing winning strategies across a variety of industries, including Food & Bev, Beauty, Personal Care, and Life Sciences. Working with CPG giants Mars, Danone, and Unilever, and as part of the founding team at 1HQ NYC, a Brand Strategy Creative agency, Carolina flexed her business development muscles to drive growth. She played a vital role in innovation, brand positioning, consumer engagement, and go-to-market strategies for over 20 leading global brands and many new disruptive entrants. Carolina holds an MBA from Duke University and a Masters in Engineering from WPI.

Renee Wurth, PhD  Data Science Nutrition Advisor   Renee received her doctorate in population health and is a registered dietitian. She recently completed her research fellowship at the Harvard School of Public Health. With a background in biostatistics, microbiome research, dietary data collection and consultation, she is passionate about utilizing the intersection of these fields for improving nutritional decisions and choices to promote health. Renee will head FitBiomics nutritional product development as well as R&D pipeline for data input, discovery, and athlete consultation.

Renee Wurth, PhD
Data Science Nutrition Advisor

Renee received her doctorate in population health and is a registered dietitian. She recently completed her research fellowship at the Harvard School of Public Health. With a background in biostatistics, microbiome research, dietary data collection and consultation, she is passionate about utilizing the intersection of these fields for improving nutritional decisions and choices to promote health. Renee will head FitBiomics nutritional product development as well as R&D pipeline for data input, discovery, and athlete consultation.

Richie Cruz
Marketing Advisor

Richie Cruz is an industry-recognized consumer marketing leader with over a decade of experience in providing creative and culturally-led solutions for some of the world's most loved brands, including PepsiCo and Foot Locker, Inc. Through a unique and diverse set of critical experiences, Richie has applied his passion and expertise across trends, sports, storytelling, technology, and entertainment to drive engagement and business growth.

 
Dr. Ralf Jäger, FISSN, CISSN, MBA  SCIENCE ADVISOR   Dr. Ralf Jäger is a world-class inventor of functional foods and dietary supplements and an expert in probiotics and sports nutrition. He has authored numerous peer-reviewed scientific papers, industry publications and mainstream media articles, on sports nutrition, brain, joint, heart and gut health. Having studied at the California Institute of Technology and the University of Bonn, he began his career developing new bio-active ingredients for a leading multi-national billion dollar company and advanced in his career to vice president of marketing and sales before co-founding Increnovo in 2007.

Dr. Ralf Jäger, FISSN, CISSN, MBA
SCIENCE ADVISOR

Dr. Ralf Jäger is a world-class inventor of functional foods and dietary supplements and an expert in probiotics and sports nutrition. He has authored numerous peer-reviewed scientific papers, industry publications and mainstream media articles, on sports nutrition, brain, joint, heart and gut health. Having studied at the California Institute of Technology and the University of Bonn, he began his career developing new bio-active ingredients for a leading multi-national billion dollar company and advanced in his career to vice president of marketing and sales before co-founding Increnovo in 2007.

Thomas A. Harris
Marketing Advisor

Thomas is an award-winning advertising & marketing executive and Co-Founder/Managing Partner of Brooklyn-based marketing agency, 11 Ounces. A writer by trade, Thomas’ career started as a music and sports journalist, penning features on the most notable musicians and athletes of this era, including Kanye West, Nas, Diplo and LeBron James for media outlets like MTV News, XXL, THE SOURCE, SLAM and JAY Z’s LIFE + TIMES. His transition to digital advertising started with @NikeBasketball, which culminated in a Cannes Lion Short List award, where he helped to launch @usnikefootball and Colin Kaepernick. For 4 years, Thomas served as a Creative Director during his tenure at Under Armour, where he led the creative for global campaigns for Stephen Curry, Joel Embiid, Cam Newton, and A$AP Rocky.

Isaiah Kacyvenski
Athletics Advisor

Isaiah’s diverse background includes earning two degrees from Harvard (Bachelors and MBA), playing in the National Football League for 8 years between, and achieving success as an experienced entrepreneur and investor. Mr. Kacyvenski is currently a Founder and Managing Partner at Will Ventures as well as founder of the Sports Innovation Lab, a leading sports and technology market research advisory firm. Isaiah Also serves as a Fellow at the Harvard Innovation Lab, the Chairman of the Sports Advisory Board for the Center for Bio-Integrated Electronics at Northwestern University, the Executive Board of the USC Center for Body Computing, as well as the National Advisory Board for the Positive Coaching Alliance (PCA). Isaiah is also a member of the NFLPA Health and Safety Committee.

 
 

Charles Hirschler
Business Advisor

Charles developed software and physiology expertise in the 1970s using the first real-time computers and 1980s developing hardware and software Olympic athletes use to train and monitor their fitness. This work’s timing, innovation, and success propelled Charles into investing in information technology and active lifestyle companies and advising them. As an athlete, designer, and tester, Charles -- a competitive skier and rower -- developed and tested skiing and rowing equipment, athletic footwear, wearable technology, and training programs.